Hi! My name is Isabelle and I’m a freelance designer who aims to use thoughtful, problem-solving design to clarify and amplify your mission. I believe design is a visual language with the power to bring people together, inspire emotions, and invite engagement. By understanding the problems in communicating your goals and mission, you lay the foundation for thoughtful design solutions.

I have 12 years of hands-on experience in graphic design paired with a lifelong interest in growing my skill-set. I’m drawn to working with start-ups, well-established businesses and not-for-profit organizations each for the unique challenges they bring. I’m an avid walker, a wannabe gardener and love lounging with my dog. I also created as a creative side project where I can explore ideas without boundaries.

Deep Fried Gamer

Project Overview

Deep Fried Gamer is a game design blog and podcast that explores the fundamentals of design theory and practice. It aims to provide talking points and resources to students and aspiring game designers who want to learn as much as they can about their craft, and the video game industry from ‘someone on the inside’.

The mandate was to create a visual identity along with a website that fit well in the video game space, be visually timeless and inspire a sense of community. People interested in this subject are highly vested in it and are keen to be part of a like-minded community. To achieve this, the logo is inspired by sports badges, insignias, monograms and emblems. The colour scheme is simple and neutral with the primary Navy chosen to inspire confidence and unity.

Deep Fried Gamer Visual Identity
Deep Fried gamer logo applied to t-shirt
Deep Fried Gamer Homepage and Blog Page
Deep Fried Gamer Responsive Website Design